I'm embarrassed to say that the whole NO COUCH thingy doesn't seem to exist anymore. The b/f seems to be fine with it for now, but I know when we get a new one and something happens to it, it will all be my fault!
Like you all mentioned ... that one time he got caught on the couch was enough to do it! He's also big enough now that he actually jumps on it. No more help needed from mom!